What this page answers
video production is a production query: a brand or agency wanting to scope a video project in Hong Kong and understand what good looks like, what it costs, and how to avoid the classic mistakes.
此頁解答甚麼
video production 是製作查詢：品牌或代理商想在香港估量一條影片企劃，了解好的標準、成本與常見錯誤。
What a good Hong Kong production includes
- A pre-production scope: concept, shot list, locations, cast, and a treatment you approve before filming day.
- Licensed music, model/location releases, and clear UK/HK-compliant usage rights.
- A delivery package: master files, proxy edits, social crops (9:16, 1:1, 4:5) and subtitles where needed.
出色的香港製作包含甚麼
- 前期製作範圍：概念、分鏡、場地、選角，以及拍攝日前你必須核准的處理方案。
- 授權音樂、模特兒／場地使用同意書，以及清楚的使用權條款。
- 交付套件：母檔、代理剪輯、社交尺寸（9:16、1:1、4:5）與所需的字幕。
Realistic 2026 pricing in Hong Kong
- Social cutdowns / short-form (30–90s): HK$15,000–HK$60,000.
- Corporate brand film (2–5 min): HK$60,000–HK$250,000 including crew, studio, and post.
- Full campaign with multiple assets: HK$250,000+; massive broadcast-scale work runs far higher.
- Rates climb fast with talent, film permits, drone licences, and VFX — always ask for a line-by-line quote.
香港 2026 年真實收費
- 社交短片（30–90 秒）：HK$15,000–HK$60,000。
- 企業品牌片（2–5 分鐘）：含團隊、錄影廠與後期的 HK$60,000–HK$250,000。
- 多資產完整企劃：HK$250,000 起；大型廣播級製作遠高於此。
- 藝人、拍攝許可、航拍牌照與 VFX 都會令費用急升——務必要求逐項報價。
Red flags when hiring a production house
- No showreel or reel that hides specifics behind music and cuts.
- Pricing quoted 'from HK$X' without a fixed scope or a shoot-day schedule.
- No written usage/licensing terms — ownership disputes after delivery are common.
聘請製作公司的警號
- 沒有 showreel，或用音樂與剪接隱藏細節的 reel。
- 只報『HK$X 起』而沒有固定範圍或拍攝日程。
- 沒有書面使用／授權條款——交付後的版權爭拗很常見。
Bottom line
For video production, pay for pre-production and rights, not just the shoot. A tight treatment and owned master files are worth more than any single beautiful frame.
總結
就 video production 而言，把錢花在前期製作與權利，而不是拍攝當日。一份紮實的處理方案與自有母檔，比任何單一漂亮畫面更值錢。