What this page answers
online marketing agency searches are decision-stage: a marketer or founder is comparing agencies and wants to know what separates good Hong Kong partners from resellers. This is the framework we use.
此頁解答甚麼
online marketing agency 搜尋是決策階段：營銷人員或創辦人正在比較代理商，想知道香港優質夥伴與轉售商的差別。以下是我們使用的方法。
What a good agency proves
- Named leads and subject-matter depth — not a sales team that hands you to a junior account manager.
- A reporting cadence you can audit: real search console access, not vanity screenshots.
- Relevant case studies: HK market, similar vertical, similar budget band. Generic global work is a yellow flag.
出色的代理商會證明甚麼
- 具名主理人與專業深度——而不是把客戶交給初級客戶經理的銷售團隊。
- 你可以審計的報告節奏：真正的搜尋主控台存取，而非漂亮的截圖。
- 相關案例：香港市場、相近行業、相近預算。泛泛的環球工作是黃旗。
Realistic HK retainer benchmarks (2026)
- SEO retainers: HK$8,000–HK$40,000/month depending on competition and scope.
- Paid social / performance: HK$10,000–HK$60,000/month media + management.
- Full-service (strategy + creative + media): HK$30,000+/month for serious operators.
- Content-only: HK$6,000–HK$20,000/month for 4–12 monthly assets.
香港月費基準（2026）
- SEO 月費：視乎競爭與範圍 HK$8,000–HK$40,000。
- 付費社交／績效行銷：媒體＋管理每月 HK$10,000–HK$60,000。
- 全方位（策略＋創意＋媒體）：認真營運者每月 HK$30,000 起。
- 純內容：每月 4–12 個資產，HK$6,000–HK$20,000。
How to shortlist in a week
- Send a joint brief to 4–5 agencies and compare response structure, not price.
- Ask for the named person who would run your account, and interview them directly.
- Ask for two client references within HK who run a similar spend.
一星期內完成初選的方法
- 向 4–5 間代理商發出相同簡報，比較回應的結構而非價錢。
- 要求由主理你帳戶的具名專才直接與你面談。
- 要求兩名預算相近、身處香港的客戶參考。
Bottom line
Fees are less important than operating model: access, transparency, and the quality of the named team. A HK$8,000 retainer with daily Slack access can outperform a HK$40,000 campaign factory.
總結
費用不如營運模式重要：存取、透明度與具名團隊的質素。一份每天有 Slack 存取的 HK$8,000 月費，可以勝過一間 HK$40,000 的流水式工廠。