What this page answers
kol價目表 is a pricing query: readers want a realistic number before they talk to vendors. This guide lists 2026 benchmark numbers for Hong Kong, with the caveats that matter.
此頁解答甚麼
kol價目表 是收費搜尋：讀者想在同供應商對話前先掌握一個現實數字。此指南列出 2026 年香港的基準收費，以及當中最關鍵的附加條件。
Realistic 2026 benchmark numbers
- Market rate (local benchmark): HK$3,000–HK$15,000/month — typical starter budgets for small-business digital advertising
- Depth of work included: depends — creative, landing pages and reporting are often billed separately
- Contract terms: 3–12 months — most HK operators expect a quarterly minimum
2026 年真實基準收費
- 市場收費（本地基準）：每月 HK$3,000–HK$15,000 —— 中小企數碼廣告一般起始預算
- 涵蓋的工作深度：視乎情況 —— 創意、登陸頁與報告通常另行收費
- 合約條款：3–12 個月 —— 大部分香港營運者期望季度最低承諾
What moves the number
- Audience quality: HK CN-sized vs reach audiences change CPM by 2–3×.
- Creative standard: agencies that design, copywrite and iterate internally charge more but usually lower effective CPM.
- Reporting depth: dashboard access is now table stakes; weekly written commentary is the premium tier.
甚麼會令數字改變
- 受眾質素：香港 CPM 與觸及式受眾可相差 2–3 倍。
- 創意水平：內部設計、撰稿與迭代的代理商收費較高，但通常降低實際 CPM。
- 報告深度：儀表板存取已是基本盤；每週書面分析才是付費高端。
Red flags when comparing
- Quotes in USD sold as 'international standard' — always convert to HKD and compare like-for-like.
- Guaranteed CPM/CPC promises: placements are auction-based; guarantees usually mean overcharging or delivering low-quality inventory.
- Setup fees without a clear media plan attached.
比較時的警號
- 以美元報價並宣稱『國際標準』——請一律換算成港幣再比較。
- 保證 CPM／CPC：廣告投放是拍賣制；保證通常等於多收或派低質庫存。
- 未附清晰媒體計劃的設置費。
Bottom line
Budget a minimum of HK$3,000–HK$5,000/month for paid social in Hong Kong that is actually measurable, and treat any guarantee of 'top rankings' or flat CPMs as a warning sign. Use the numbers above as negotiation anchors, not gospel.
總結
在香港，真正可量度的付費社交廣告，每月至少應預算 HK$3,000–HK$5,000；任何『保證排名』或固定 CPM 都應視為警號。以上數字用作談判錨點，而非金科玉律。