What this page answers
kol香港 is shorthand for 'how much do Hong Kong creator partnerships actually cost, and what should I expect for the money?' Here is the 2026 picture.
此頁解答甚麼
kol香港 是『香港創作人合作實際要幾多錢、錢用在哪』的縮寫。以下是 2026 年的實況。
Realistic 2026 pricing bands
- Nano (1k–10k): HK$800–HK$5,000 — highest engagement rate, best for building category mentions cheaply
- Micro (10k–50k): HK$5,000–HK$20,000 — the sweet spot for most HK brand campaigns
- Mid (50k–250k): HK$20,000–HK$80,000 — strong reach with genuine community, watch for audience quality
- Macro (250k–1M): HK$80,000–HK$400,000 — reach play; verify views, not just follower counts
- Mega (1M+): HK$400,000+ — brand-awareness only; ROI comes from re-use of content assets
2026 年真實收費級距
- 納米級（1k–10k）：HK$800–HK$5,000 —— 互動率最高，最適合低成本建立品牌提及
- 小微級（10k–50k）：HK$5,000–HK$20,000 —— 大部分香港品牌企劃的甜蜜點
- 中級（50k–250k）：HK$20,000–HK$80,000 —— 觸及力強兼有真實社群，留意受眾質素
- 大級（250k–1M）：HK$80,000–HK$400,000 —— 只求觸及；要驗證觀看次數，而非只睇追蹤人數
- 巨級（1M+）：HK$400,000+ —— 只適合品牌認知；回報來自內容資產重用
What changes the number
- Vertical: beauty, finance and luxury command 1.5–3× average; gaming and B2B are cheaper.
- Platform: Instagram reels commands a premium over static posts; YouTube long-form is a different (higher) animal.
- Usage rights: permanent usage across owned channels adds 20–50% to the fee.
甚麼會改變數字
- 行業：美容、金融與奢侈品比平均高 1.5–3 倍；遊戲與 B2B 較便宜。
- 平台：Instagram Reels 比靜態貼文收費高；YouTube 長片是另一個（更高的）層級。
- 使用權：若需跨自有渠道永久使用，費用會增加 20–50%。
How to verify a creator's value
- Compare follower count to engagement (likes+comments/followers); below ~3% for micro-tier is a warning flag.
- Check recent 3-month posting rhythm — 1 post/week is the healthy norm.
- Ask for past campaign screenshots with real reach numbers, not the pretty dashboard.
如何驗證創作者的價值
- 以互動率（讚＋留言／追蹤）對照追蹤人數；小微級低於約 3% 是警號。
- 查看近三個月發文節奏——每週 1 篇是健康常態。
- 要求過往企劃的真實觸及數據截圖，而非漂亮的儀表板。
Bottom line
Plan HK$50,000–HK$150,000 for a serious 3–5 creator campaign in Hong Kong including production, and always buy usage rights for your own channels. Anything cheaper usually means untrackable reach or audience inflation.
總結
認真做一次 3–5 位創作者的香港企劃（含製作），預算 HK$50,000–HK$150,000，並務必購入自有渠道的使用權。低於此水平的，通常等於無法追蹤的觸及或水脹受眾。