What this page answers
ig 廣告收費 is a pricing query: readers want a realistic number before they talk to vendors. This guide lists 2026 benchmark numbers for Hong Kong, with the caveats that matter.
此頁解答甚麼
ig 廣告收費 是收費搜尋：讀者想在同供應商對話前先掌握一個現實數字。此指南列出 2026 年香港的基準收費，以及當中最關鍵的附加條件。
Realistic 2026 benchmark numbers
- Instagram feed ad (CPM): HK$38–HK$65 — per 1,000 impressions; bidding on broad interests costs less, retargeting costs more
- Instagram story ad (CPM): HK$30–HK$55 — stories are cheaper than feed because completion rates vary
- Cost per click: HK$1.5–HK$6 — depends on audience and creative; HK financial/insurance verticals run at the top end
- KOL post (mid-tier, 10k–100k followers): HK$5,000–HK$80,000 — per post, excluding production; nano-creators start around HK$800
2026 年真實基準收費
- Instagram 動態廣告（CPM）：HK$38–HK$65 —— 每千次曝光；廣泛受眾出價較低，再行銷較高
- Instagram 限時動態廣告（CPM）：HK$30–HK$55 —— 限時動態通常比動態廣告便宜，因完成率較參差
- 每次點擊成本：HK$1.5–HK$6 —— 視乎受眾與創意；香港金融／保險行業通常處於頂端
- KOL 貼文（中級，10k–100k 追蹤）：HK$5,000–HK$80,000 —— 每帖，未計製作；納米級起點約 HK$800
What moves the number
- Audience quality: HK CN-sized vs reach audiences change CPM by 2–3×.
- Creative standard: agencies that design, copywrite and iterate internally charge more but usually lower effective CPM.
- Reporting depth: dashboard access is now table stakes; weekly written commentary is the premium tier.
甚麼會令數字改變
- 受眾質素：香港 CPM 與觸及式受眾可相差 2–3 倍。
- 創意水平：內部設計、撰稿與迭代的代理商收費較高，但通常降低實際 CPM。
- 報告深度：儀表板存取已是基本盤；每週書面分析才是付費高端。
Red flags when comparing
- Quotes in USD sold as 'international standard' — always convert to HKD and compare like-for-like.
- Guaranteed CPM/CPC promises: placements are auction-based; guarantees usually mean overcharging or delivering low-quality inventory.
- Setup fees without a clear media plan attached.
比較時的警號
- 以美元報價並宣稱『國際標準』——請一律換算成港幣再比較。
- 保證 CPM／CPC：廣告投放是拍賣制；保證通常等於多收或派低質庫存。
- 未附清晰媒體計劃的設置費。
Bottom line
Budget a minimum of HK$3,000–HK$5,000/month for paid social in Hong Kong that is actually measurable, and treat any guarantee of 'top rankings' or flat CPMs as a warning sign. Use the numbers above as negotiation anchors, not gospel.
總結
在香港，真正可量度的付費社交廣告，每月至少應預算 HK$3,000–HK$5,000；任何『保證排名』或固定 CPM 都應視為警號。以上數字用作談判錨點，而非金科玉律。